Standard boilerplate
The following paragraph should accompany any editorial mention of the protocol. It has been pre-cleared by the asset core team for unmodified reproduction in print and digital media.
asset is a memetic tokenization protocol providing 24/7/365 onchain exposure to the foundational asset class of human civilization. Operating natively on Solana, the protocol is maintained by the asset core team and exists as satire within the digital asset ecosystem.
Editorial lexicon
| Term | Acceptable usage |
|---|---|
| asset | Always lowercase, including at the beginning of a sentence. |
| the asset class | Singular. Definite article required. |
| the asset core team | Lowercase. Plural conjugation. |
| protocol | Acceptable as a synonym for the asset framework. |
| security | Strictly inappropriate. Do not use. |
Brand assets
Logo files, mascot artwork, and approved color tokens are available on request via the press desk. The asset core team kindly asks that the mascot not be modified, recolored, or placed in compromising editorial contexts.1
Press contact
Accredited media may direct inquiries to press@rwasset.fun. The asset core team does not currently make spokespersons available for live broadcast.
1Compromising editorial contexts include, but are not limited to: unflattering rotation, unauthorized accessories, and any depiction in which the mascot appears to express a market opinion.